Global Strategic Management (eBook)
Sobre o livro
This book is designed as a core textbook for those students studying modules or courses on Global Strategy and Strategic Management. It offers an insight into the impact of globalisation on business organisations and how managers could and should react. It is written by a well-respected professor of strategy at one of the world's leading business schools and combines a strategic and managerial approach to global issues, blending theory and practical, empirical examples to great effect.Global Strategic Management embraces traditional strategic management teaching, but extends it to a world scale; global strategic managers facilitate international business planning and global strategic decision-making.