Global Marketing A Complete Guide (eBook)
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Is there a Global marketing Communication plan covering who needs to get what information when? What key business process output measure(s) does Global marketing leverage and how? How do we Identify specific Global marketing investment and emerging trends? How can you negotiate Global marketing successfully with a stubborn boss, an irate client, or a deceitful coworker? Who sets the Global marketing standards?
Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role In EVERY company, organization and department.
Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'
This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Global marketing investments work better.
This Global marketing All-Inclusive Self-Assessment enables You to be that person.
All the tools you need to an in-depth Global marketing Self-Assessment. Featuring 710 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Global marketing improvements can be made.
In using the questions you will be better able to:
- diagnose Global marketing projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
- implement evidence-based best practice strategies aligned with overall goals
- integrate recent advances in Global marketing and process design strategies into practice according to best practice guidelines
Using a Self-Assessment tool known as the Global marketing Scorecard, you will develop a clear picture of which Global marketing areas need attention.
Your purchase includes access details to the Global marketing self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. Your exclusive instant access details can be found in your book.