Ethnic Branding In Contemporary China eBook

Buyi And The Paradox Of Difference

de Yu Luo
idioma: inglês
Editor: University of Washington Press, abril de 2025 ‧
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An ethnic group at the crossroads of uniqueness and conformity in southwestern China

The Buyi people face a dilemma. On the one hand, they work hard to maintain their culture—both out of pride and to attract visitors to their region. On the other, they want to maintain the government and popular perception of the Buyi as part of the Chinese civilization, a notion that in turn undermines the exoticism sustaining their tourism. Placing the Buyi’s situation within a local history of ethnicity, Yu Luo documents their attempts to shape a brand that’s different enough but not too different from neighboring groups. The child of a Buyi father and a Han mother, Luo draws on insider and outsider perspectives to analyze how locals rework ritual beliefs, artistic performances, and cultural landmarks to navigate their inward search for identity and outward desire for market success.

A rare and vivid portrait, Ethnic Branding in Contemporary China merges intimate observation with critical analysis to explore how a minority group in the People’s Republic delicately balances cultural pride and economic survival.

Ethnic Branding In Contemporary China

Buyi And The Paradox Of Difference

de Yu Luo

Propriedade Descrição
ISBN: 9780295753652
Editor: University of Washington Press
Data de Lançamento: abril de 2025
Idioma: Inglês
Páginas: 294
Tipo de produto: eBook
Coleção: Studies On Ethnic Groups In China
Classificação Temática: eBooks em Inglês > Guias Turísticos e Mapas > Ásia, Pacífico e Oceânia
eBooks em Inglês > Ciências Sociais e Humanas > Sociologia
eBooks em Inglês > Outros
EAN: 9780295753652
Acessibilidade: Ver características de acessibilidade indicadas pelo editor