10% de desconto
idioma: inglês
Editor: Springer Berlin Heidelberg, abril de 2013 ‧
95,40€
10% DESCONTO CARTÃO
DISPONIBILIDADE IMEDIATA
Ebook para ADE
The Internet transformed the landscape of world economy. E-conomics provides readers a roadmap to this new landscape, a systematic reference guide to economics in the information age and serves as the first textbook available. Scientists in communication economics from the U.S. and Europe have collaborated to provide an in-depth analysis of the Internet revolution, showing how the rules of the game have changed in an economy trading information instead of industrial goods. E-conomics focuses on the European telecommunications industry and features strategies for a successful Network Economy, as well as an emphasis on network infrastructure and the importance of compatible technological standards. Some perspectives given in 1998, when the original version appeared, became reality since. This book is essential reading for economists and business strategists requiring an understanding of the dynamics of electronic commerce. The underlying data was kept up to date.

E-Conomics

Strategies For The Digital Marketplace

de Roger Silverstone, Axel Zerdick, Klaus Schrape, Ulrich T. Lange, Klaus Goldhammer, Eckart Vierkant, Esteban Lopez-Escobar e Alexander Artope

Propriedade Descrição
ISBN: 9783642864827
Editor: Springer Berlin Heidelberg
Data de Lançamento: abril de 2013
Idioma: Inglês
Tipo de produto: eBook
Formato e Compatibilidade: PDF para ADE
Coleção: European Communication Council Report
Classificação Temática: eBooks em Inglês > Gestão > Marketing
eBooks em Inglês > Ciências Sociais e Humanas > Sociologia
EAN: 9783642864827

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