Contemporary Wine Marketing And Supply Chain Management (eBook)
A Global Perspective
de Daniel J. Flint, Paola Signori e Susan L. Golicic
Sobre o livro
Drawing on over 200 interviews and visits with winery owners, executives and managers from over 100 companies in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors and retailers.