How Small Businesses Make Big Ad Campaigns
de Johnny Molson
Sobre o livro
Ads are not campaigns and marketing is not advertising.
In this book, stories of how ads are created into campaigns and where advertising is found within marketing. How local businesses can use the rules of major marketing to not just survive...but thrive. It's for people just like you slugging it out from your kitchen table ready to do big things.
Campaign-O-Matic! demonstrates how to:
- Find out what is going on in your market, and where your position is
- Dig for that single acorn in your business from which all of your messaging blooms
- Combat look-a-like, sound-a-like, and feel-a-like ads so yours is just different enough
- Focus your efforts like a laser to get further