Sobre o livro
Business Strategy is ideal for those approaching strategy for the first time. The authors' user-friendly writing style and innovative pedagogical features ensure students engage more readily with the material, so that complex strategic concepts are grasped quickly and easily. Case studies help students to digest all the theoretical knowledge through practical examples and bring the subject to life. The book is accompanied by Strategic Planning Software (SPS), a platform where students can develop real-life strategic plans.The book is a new edition of a successful text published by Butterworth Heinemann in its second edition in 2002.