Beliefonomics: Realise The True Value Of Your Story (eBook)
Discover The Power Of Storytelling To Shift Beliefs And Change Behaviour
de Mark H Jones
Sobre o livro
Beliefonomics is a deliberate contraction of belief and economics. It is a world-first proven model for CEOs, CMOs and brand managers to realise the true value of the ancient practice of storytelling to change customer beliefs and behaviour. Mark uses a masterful mix of personal anecdotes, well-known models, films and brands, to introduce his Beliefonomics model that stands out for its sophistication and simplicity in empowering brands to truly connect with their humanity and purpose to engage the hearts and minds of customers.
5-star reviews of Beliefonomics from global business leaders include:
"Mark's groundbreaking approach to storytelling helped us realise the significance of belief systems and ensuring they remain at the centre of our marketing and communications, I have o doubt Beliefonomics will inspire many more orgaisations like ours."
- Darlene White, Brand and Communications Manager, UniSuper
"This is truly groundbreaking work. Mark's deep understanding of storytelling, marketing and the media setsBeliefonomics apart as a book that will not just inspire, but change organisations around the world."
- Michael McQueen, multi-award winning speaker, trend forecaster and bestselling author
"Great storytelling has always felt hit and miss. Until now. Beliefonomics is a big idea you can't ignore."
- Deepak Ramanathan, Global Marketing Executive, Google, Twitter and IBM alumni